Considering the viral marketing capabilities to increase customer awareness of our products and services can be concluded that there can be significant benefits to be gained from viral marketing. A welldeveloped viral strategy is behind a viral content as preparation and creativity besides luck is an integral part of viral marketing. Though usually referring to online activity today, any strategy that encourages wordofmouth can be considered viral marketing. Overall however, the advantages of viral marketing far outweigh the disadvantages. Advantages and disadvantages of viral marketing internet marketing. Tim drapner the graduate of that school and jeffrey rayport its lecturer 10. Viral marketing is indeed very profitable to run at this time because the use of social media which is very large makes everything can become viral quickly without the need to wait a long time. Therefore in this paper, it will be discussed thoroughly about the elements and factors of a good viral marketing strategy and what benefits, problems and. It works incredibly well for marketers in terms of improving the growth and success of their online businesses. The most noted advantages of viral marketing include cost advantages, its noninterruptive manner, high level of scope, potential of reaching large numbers of customers, effective customer targeting, and high and rapid response rate. A study of drivers of viral marketing and factors that influence the receipt and forwarding of viral messages. The most creative and original viral marketing plans use others resources to g et the word out.
The advantages of viral marketing service are high credibility, low costs, great reach, high efficiency and the opportunity to continuous promotion adjustments. Persaingan bisnis yang sangat tajam pada saat ini merupakan sebuah tantangan bagi pengusaha untuk tetap berada dalam persaingan. Advantages and disadvantages of viral marketing miles media. Building a viral marketing campaign is unpredictable yet with the right strategy, entirely possible. The need to purchase advertisements or media space does not arise. It includes the users doing most of the work of distribution and sharing of the content. With that said, there are principles that are present in every single one of the viral marketing campaign examples we tackle below. Take advantage of this opportunity and dont waste time in doing the right marketing strategy. At times you will see some great things happen, at other times you may not be able to benefit in the right way from viral marketing. The track concerning the first use of viral marketing term directs to the two people connected with the harvard business school. Advantages of viral marketing research methodology.
It never hurts to know the benefits any given discipline provides. Viral marketing practices which use internet as the communication media can be accessed by large amount of people worldwide and it can be seen as an advantage over traditional advertising media such as tv and radio advertisements. In viral marketing campaigns, businesses are not involved in much of the process. Marketing communication can bring about benefits to marketers with its advantages such as low cost, high reach, high credibility, accountability, fast speed, ease of usage and ability to reach a global audience. Closely related to the idea of 15 minutes of fame companies that engage in viral marketing can achieve a lot from this exercise but normally over a short period of time. High credibility, high efficiency, lowcost are the great advantages of the viral marketing to promote your business transaction.
As a business owner, marketing can play an important role in a companys success yet there are advantages and disadvantages of implementing a marketing strategy. Viral marketing is pretty much what it sounds like marketing that spreads like a virus. Socializing and networking has now made very closer to the people. Viral marketing as an innovative form of marketing communication. Like anything, there are pros and cons to viral marketing.
The advantages of viral marketing service are high credibility, low costs, great reach, and more. Viral marketing is an idea that spreads and that while it is spreading actually helps market your business or cause. While it may bring you some much needed clarity and focus, it can also identify. Viral marketing is use the internet to spread a message or create excitement in s short span of time. Viral marketing, for sure, has many advantages such as getting tremendous exposure, visibility, better traffic and increased sales revenue. Suatu perusahaanmengharapkan agar pendapatan selalu meningkat dari waktu ke waktu, karena usaha meningkatkan pendapatan ini sangat penting bagi perkembangan bisnis perusahaan. Viral in literal sense means anything which spreads fast across users. Viral marketing comes with its pros and cons, small.
As there is an extant rich body of literature on epidemic theory focusing on the transmission of viruses. The main reasons for the wide popularity of viral marketing are. It may only need some push like paid promotion on social media. Viral marketing is not just a buzz, but with time has become a soughtafter business strategy that people are avidly taking advantage of. Pdf on dec 9, 2002, h b klopper and others published viral marketing. It cater to larger audience through world wide web and emails. Viral marketing as an online marketing medium national conference on innovative business practices in technological era 90 page erode sengunthar engineering college, thudupathi, erode you are dealing using technical terms, people will definitely ask you about the terms and the subject in general. A conceptual framework for viral marketing defining the viral marketing process there are direct parallels between the customertocustomer propagation of a marketing message with the transmission of a contagious disease through a population. Advantages of viral marketing with examples shaw academy. Viral marketing can be simply described as wordofmouth advertising that includes the efforts of your audience. Rather, it provides a plethora of lasting and sustainable advantages like.
To set up a viral marketing campaign, you need to create engaging and relevant content to make people talk about it. One of the main advantages is that viral marketing needs less funding to. Advantages of viral marketing service are high credibility, low costs, great reach, high efficiency and the opportunity to continuous promotion adjustments. A wellcrafted viral marketing strategy does not just offer the proverbial fifteen minutes of fame to your business. The advantage of viral marketing is that it is based on the voluntary dissemination of information between people, thus the person himself becomes an advertising medium. S assistant professor department of business administration sri vasavi college, sf wing, erode introduction viral marketing is a form of online marketing that uses a wordofmouth technique to spread its message.
The biggest advantage of using viral marketing consists in enhancing re cognisability of a brand. Nowadays, viral marketing is included in the group of techniques called word of mouth marketing womm fig. Viral marketing is also a key necessity to assess the effectiveness of viral marketing in achieving advertising goals and to achieve the rebranding of products and services for companies. But there are also general advantages and disadvantages of marketing across every spectrum. There are many advantages of using viral marketing such as.
If its goal is to get hoards of people spreading the word about your product or company. Viral marketing definition, importance, advantages. Viral campaigns have to be original, relevant and balance the companys brand. Advantages and disadvantages of a marketing strategy. Viral marketing advantages and disadvantages pdf best digital. As we previously mentioned, you just have to think of the big idea and make it creatively interesting for people and the rest of the work will be done by the people. Viral marketing exploits existing social networks by encouraging customers to share product information with their friends. Viral marketing is considered to have the following disadvantages compared to other media.
What is viral marketing definition, example, and its. Challenges and opportunities in viral marketing muthumari. Viral marketing allows you to get a huge surge of traffic in a short amount of time. Lower advertising costs your campaign will need an initial injection of cash just to get started, in regards to production and some minor paid promotion. The biggest advantage of this type of marketing is that it is a very cost effective way because unlike television and print media where advertising expenses are very high viral marketing requires internet and access to various social media which involves a negligible cost to the company. As you deal with viral marketing to promote the company there are many things that you need to be aware of. An obvious advantage of marketing is the promotion of your business.
Cannes, france viral marketing is a risk, but the rewards can pay off big time, according to advertising executives from burger king, microsoft and volvo. When it is done right, you can maintain those traffic levels and build up the reputation of your brand more quickly than traditional marketing efforts would typically allow. Advantages viral marketing enables businesses to remain buoyant within the competitive business world, via a strategy that is not only easy to integrate within a defined buyersociety, but also one of that empowers the unattached onlooker with training, tips, and guidance. Viral marketing can be defined as the spreading or transfer of information about a brand or product in a short period of time among the mass. Viral marketing spreads your message to the people and helps you gain control over masses.
Create an attractive content that has the potential to reach far and wide, put it on the internet through its platforms, and get it moving. Viral marketing, or wordofmouth marketing, is a general strategy that involves existing social media platforms as tools to promote a product or a service. If the virus is created qualitatively, it will be noticed and carried across the network, and free of charge. F or example, placing text or graphic links on others. As a marketer or business owner, youre probably familiar with the idea of going viral and would love to take advantage of it, but the truth is. The impact of social networking websites to facilitate the. Likes and shares aside, viral marketing can benefit your brand in a number of ways. Viral marketing refers to a technique in marketing a product or a service where users help in spreading the advertisers message to other websites or the users create a scenario which can lead to multifold growth. The best part about viral marketing is that it can be spread quickly from one person to another through various tools. Most valuable advantages of viral marketing digital. Viral marketing utilizes the power of social media and the number of users with it. Cara menarik simpati pemilih dalam kampanye politik masingmasing pemilu memiliki karakter dan rasa yang berbeda dalam proses pemenangannya. Viral marketing is that which is able to generate interest and the potential sale of a brand or product through messages that spread like a virus.
Devising concepts commensurate with your goals you should then create an apt idea in tandem with the goal. Advantages and disadvantages of viral marketing you need. It is a means to an end whereby it not only generates buzz, but also provides ongoing, quantifiable. Though there are possible risks, then also viral marketing has the uncanny ability to receive the unparallel attention of the massive crowd at a relatively lowcost. Advantages of viral marketing, buzz marketing adalah. Viral marketing went from a flashy buzzword for an unpredictable internet meme to a much soughtafter strategy, years ago, but that in no way means its old news. As a marketer or business owner, youre probably familiar with the idea of going viral and would love to take advantage of it, but the truth is, there are many misconceptions about. In this article seth godin shares his definition of viral marketing, with particular emphasis of differentiating viral from marketing. Advantages and disadvantages of viral marketing internet.
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